Overcoming the Seven Sustainability Blunders

As sustainability practitioners we are used to banging our heads against the wall. We wonder why our bosses and colleagues don't "get it". We are dumbstruck by those that refuse to make a profit and still do good. We shake our heads at the refusal of people to think about future generations on the planet and what the world will look like if we propagate 20th century behavior in the 21st century. Yet we plug away, and continue the good fight, full of frustration, but somewhat satisfied with progress, albeit minimal.

If we'd like to see sustainable behavior take root faster (and reduce the amount of headaches we have), then this article titled, "Overcoming the Seven Sustainability Blunders" by Bob Doppelt is a must read.  I've heard of some of the blunders before, but there are a few new ones that I had never contemplated. Mr. Doppelt not only lists and describes the seven blunders, but he also provides ways to resolve the blunders through "interventions". There's a ton of information to digest in this article, so take it in slowly and deliberately, because it's critical that we begin to mitigate our blunders.